We needed to communicate the abundance of allergens in the air and how they affect you. Our budget and resources were limited. And the message had to be clear, even if the video was muted. So I came up with the concept of a room crowded with balloons.
Geo-targeted banners tailored to consumer interests and social media posts complemented the video to create a fully integrated campaign.
For this spot, I focused on the ownable statistic that 9/10 doctors recommend the brand. Fun fact: Due to unexpected client issues, we were forced to pause midshoot. I concepted and wrote a whole new spot on set, which is what you see here.
Geo-targeted banners tailored to consumer interests complemented the video to help create a fully integrated campaign.