Samsung wanted to drive sales of their Neo QLED 4K TVs. I looked beyond confusing features to create a campaign with an emotional connection by showing how Samsung’s billions of room-flooding colors and ground-shaking sound provide an immersive experience that grabs hold of your senses. It isn’t tv you watch, it’s TV you feel.
FEEL EVERYTHING was a campaign that reached shoppers via retail, digital, social, augmented reality and even a charitable partnership where they’d receive a discount on a new Samsung when they donate their oid TV.