Consumers didn’t always remember the name, but they knew the iconic mustache on the box. I focused on two ownable aspects of the brand—the abundant toppings and the mustache (the MO) to create The MO the Better omni-channel campaign. The campaign featured digital banners, social, radio, pre-roll and more.
The spot, created remotely during the pandemic, faced numerous production hurdles. Stop motion animation eliminated the need for casting, which inspired my concept focused on the mustache with a retro gaming feel.